Broken equipment is bad for buisness, end of story. Not only does it cost hundreds - if not thousands of dolalrs, to repair or replace, it can also lead to stacks of lost revenue when members start walking out the door. Not to mention, broken equipment looks unprofessional, making sales prospects much harder to convert into paying members during gym floor tours.
Topics: equipment downtime
‘OUT OF ORDER.’ The dreaded sign that decreases customer satisfaction and eats into your profits. For a paying customer, there’s really nothing worse than jumping on a piece of equipment only to realize that it can’t be used. When the equipment is out of order it can disrupt a member’s entire workout, which can be incredibly frustrating. And the longer the downtime, the more it starts to affect the success of your gym or health club.
The way health club operators are tracking the happenings within their club has changed drastically in the past five years. As new technologies continue to emerge, more change is undoubtedly on the horizon.
Some things will stay the same, such as the "members-per-hour" report, which shows how many people scanned in at the front desk in a given time period. This report remains a valuable piece of the club operations and member satisfaction puzzle. However, the smartest, most profitable clubs are expanding the types of reports they monitor. What are these reports? Should you be reading the same? Let's break it down.
In the past, WiFi was a real differentiator for businesses. But as technology advanced, strong WiFi, capable of streaming video content to mobile and tablet devices has become a commodity. Thus, having strong and reliable WiFi throughout your club is as important as ever. This article will highlight how you can maximize WiFi availability for member usage while eliminating the need for WiFi in order to transfer your asset usage data.
As a fitness club owner or operator, you are constantly being pulled in a million different directions. Your time is split between client requests, payroll, bookkeeping, day-to-day management, equipment maintenance, marketing tasks and more. And since you are only one person, this leaves you little time to actually focus on growing your business.
When it comes to running a profitable gym or health club, there’s a lot to consider. And with so much going on, it’s easy to get lost in day-to-day operations and lose sight of the bigger picture. However, running a profitable business - of any kind - involves constantly analyzing and reassessing your business strategy. And in order to make better business decisions, you need information. Just like stepping on scale, the success of your gym is largely dependent on the metrics you monitor. Usage data for rotation plans are a great example.
In order to help you identify which metrics to measure, we’ve highlighted the top 5 metrics that are most important in analyzing your gym’s success and profitability.
The focus on health and wellness is at an all time high and the fitness industry is booming. With an increasing number of people joining gyms and getting active, it’s a great time to be a health club owner or operator. However, as I’m sure you already know, there’s a lot to consider in order to maintain a profitable health club and not many resources to provide guidance with those decisions. Whether managing a franchise or a luxury health club, gym managers often ask us the same question: How much cardio equipment do I need?
The truth is, there is no exact answer or magic number. However, there is a way to figure out how much cardio equipment you should have. We’ve compiled a list of various factors to consider when determining how much cardio equipment you need for your gym.
Opening a successful gym involves a lot of planning, strategy, and forethought. That much you already know. But what you might not have considered is the continued strategy and planning that is involved once you open. What I mean is, gaining customers with a fancy new gym is the easy part. Often, the hard part is retaining those customers month-over-month.
There's no time in the health club industry quite like January. The new year brings an influx of new members, all motivated to work out more often and get in shape. What other time of year is the club as crowded as it is right now?
You probably have high hopes of keeping new members for a long time or turning a 10-pack into a monthly membership.
The only problem? Peak usage times may be sabotaging your members' happiness and desire to continue exercising at your club. Peak Machine Usage Time is a silent killer in the health club industry. But once you get the right data, you can use it to your advantage. How? We explain more.
Topics: commercial gym equipment
Over the past decade, the health and wellness industry has grown exponentially. From athletic apparel and health apps to wearable fitness technology, people are more focused on health than ever before. And with more people trying to live a healthier lifestyle - 54 million to be exact - new gyms and fitness centers are emerging regularly.
So, what does this have to do with equipment ratios?
If your gym doesn’t have enough of the equipment that is in demand, you will inevitably lose customers to the gym down the block. It’s that simple. Aside from cost and location, the most common reason customers listed for canceling their gym membership was overcrowding and a lack of their favorite equipment when they want to use it.
To help you maintain high levels of customer satisfaction, we’ve created a list of everything you need to know to determine the correct equipment ratio for your gym or health club.
[eBook] The ECOFIT Guide to Maximizing Profit of Your Health Club Floor Space
When you're trying to run a profitable health club, every inch matters. That's why understanding how to calculate the profitability of your floor space is essential for today's health and fitness club operator.
- A step-by-step plan for calculating floor profit
- How to determine profitability by programming type
- The secret to making smarter equipment buying decisions