The focus on health and wellness is at an all time high and the fitness industry is booming. With an increasing number of people joining gyms and getting active, it’s a great time to be a health club owner or operator. However, as I’m sure you already know, there’s a lot to consider in order to maintain a profitable health club and not many resources to provide guidance with those decisions. Whether managing a franchise or a luxury health club, gym managers often ask us the same question: How much cardio equipment do I need?
The truth is, there is no exact answer or magic number. However, there is a way to figure out how much cardio equipment you should have. We’ve compiled a list of various factors to consider when determining how much cardio equipment you need for your gym.
Factors to Consider
Where You’re Located
The location of your gym has a huge impact on the amount of cardio equipment you’ll need. Consider this, if you’re located in a busy city there will be a higher demand for cardio equipment because your customers have less of an opportunity to run outside. Similarly, if you’re located in a warmer state, people are more likely to want to exercise outside versus colder states.
The Type of Facility You Own
Your equipment needs will largely depend on the type of gym you have. If you have a fully-loaded gym that offers a wide variety of amenities, it’s likely you won’t need as many treadmills.
Target Audience/Clientele Type
The clientele you cater to is another factor that will impact the amount of cardio equipment you’ll need. Refer to your business plan. Who is your target audience? If you have a basic gym and are targeting customers that are interested in more of a traditional gym workout, then you will need a lot more cardio equipment.
Floor Plan Layout & Space Limitations
Optimizing your floor plan and determining the amount of space available for cardio equipment is another factor. How much space do you have dedicated to cardio equipment? How much equipment can you comfortably fit within that area? Remember, it’s best to create an open environment for cardio exercise.
Test and Reassess
Unfortunately, there’s no way of knowing that perfect number of cardio equipment before you open. Sometimes, you’ll nail it and everything will run perfectly but most of the time it will take some testing. Review your usage data, peak usage times and customer feedback. If customers are having to wait for a cardio machine, you need to reevaluate and make adjustments to your equipment ratio.