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How to Automate Your Fitness Business & Grow a Thriving Gym

Posted by Dave Johnson on Feb 7, 2017 3:47:44 PM

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As a fitness club owner or operator, you are constantly being pulled in a million different directions. Your time is split between client requests, payroll, bookkeeping, day-to-day management, equipment maintenance, marketing tasks and more. And since you are only one person, this leaves you little time to actually focus on growing your business. 

In order to grow a thriving gym, you need to create a structured business with systematic and scalable processes. And at the core of every good process is automation. With the correct automated processes in place, you will be able to free up your time and focus on growing the fitness facility of your dreams. 

Here are a few automation tools you should considering utilizing to grow your business. 

Automating Equipment Usage Metrics

As mentioned in a previous post, analyzing usage data is one of the most important aspects of running a profitable gym. By monitoring equipment usage data you can assess which machines are used most often, peak usage times, equipment availability and more. However, manually tracking usage data can be difficult and is often inaccurate.

So, how do you automate usage metrics? One solution lies with asset management hardware and software. An asset management solution starts with sensors plugged into the CSAFE port on the back of your fitness equipment in your facility. These sensors then transmit data to a "gateway". This gateway takes your machine data and transmits into a cloud-based software. From there you are able to view reports, analyze usage data, identify saturation events trends and make informed changes to your floor space.


Automated Lead Tracking and Conversion Metrics

Tracking leads and conversion metrics allows you to make informed marketing decisions that ultimately brings more customers to your facility. When you accurately track leads, you are able to identify which sources or marketing methods bring in the most leads and how well different sources convert those leads. For example, Facebook may bring in more leads but doesn’t usually result in a conversion. So although Facebook is bringing in a lot of leads, if those leads aren’t converting then it is not a worthwhile marketing method and you should focus your efforts on other marketing methods. To automate lead tracking and conversion metrics you should utilize a good CRM, along with your website metrics. There a lot of great CRMs out there, but you should find one that works best for you businesses needs.


Automating Billing and Payment Processes

Manual billing is extremely time-consuming. Whether you are employing a bookkeeper or managing billing yourself, it can easily begin to take up more than half of your day. Not to mention, when you are manually managing hundreds of invoices and payments, it’s a lot more likely that there will be mistakes. By integrating automated billing and payment software, you ensure every member is billed correctly and on-time each month. And in doing so, you are able to manage memberships, predict future lulls and make better business decisions for a scalable growth.

By utilizing the technology and automated processes mentioned above, you can eliminate time-consuming tasks from your work load, allowing you to focus on the growth and success of your fitness business. 


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