Opening a successful gym involves a lot of planning, strategy, and forethought. That much you already know. But what you might not have considered is the continued strategy and planning that is involved once you open. What I mean is, gaining customers with a fancy new gym is the easy part. Often, the hard part is retaining those customers month-over-month.
One of the quickest ways to lose members to another fitness facility? Not maintaining your equipment. More often than not, when members have to deal with broken equipment, they quit. So how do you keep members coming back without spending tons of money on new equipment?
Luckily, there’s a pretty simple solution. It’s called rotation planning. A rotation plan determines the frequency at which you rotate your equipment. Rotating your equipment is essential to maximizing the profitability of your gym or health club. It quite literally, translates to dollars in your pocket. A data-driven rotation plan can extend the life of your equipment by up to 18 months!
Now that you know you need an equipment rotation plan, it’s time to start creating one for you floorspace. Here’s how to write an equipment rotation plan that could save you thousands of dollars.
Identify and analyze trends based on usage data
To build an effective rotation plan, you will need to determine your machine's total utilization hours. Total utilization hours refers to the total amount of time a group of machines has been used, and specifically, the individual machines within that group - like All-Star Trac treadmills, for instance. This data point is the basis for how you rotate your equipment.
Next, you’ll want to identify trends based on actual usage data. Create a report that compiles all of your data, broken out by total hours of usage. This will allow you to determine which machines are receiving high usage, in comparison to other equipment.
Here is an example report:
Segment your total list
Once you’ve created a report, it will be fairly easy to decipher which machines are favored over others. Within your report, segment your list of machines into low, medium and high usage categories.
Implement rotation plan
After evaluating low, medium and high usage machines, the next step is to implement a rotation plan. Rotate equipment by taking the highest-used piece of equipment and swapping it with the lowest used equipment. Also, make sure to document everything! This way, when you go to rotate your machines in the future, you have a basis for how much usage they’ve gotten in the past.